With economic downturns, e-commerce and retail surf chain stores taking the control of the market it put the pressure back on us as a small local surf shop to to strive to meet the expectations of our local and visiting consumers.
Hence we expanded from a surf and surf hardware store to add the ‘lifestyle’ element. We have spent years trying and testing the brands we stock in our shop. Aiming as the ultimate destination store our trademark is that we have something for everyone.
The labels we stock are the labels that we know our customers love and know. It’s also the labels that support our local home grown talent. We also know our surf brands iconic stories, how they were started and where they are today. We feel it’s important that you know what’s behind that slogan you wear. Our product also meets industry standard to give you the best line of clothing that is made for your living.
What’s a surf shop without the goods in it? We totally agree this is why we ALWAYS stock all year round the most update surf technology hardware to keep you in check and chasing the waves. From leg and wrist ropes, to full range of fins, helmets, board covers, deck grips, travel accessories and repair kits, we have got you sorted when it comes to serious business of surfing.
‘Lifestyle’ to us needs to cut the mustard and service all walks of life and their style. From the beach, to the sand and then on to play our ‘Lifestyle’ brands have been chosen to hit all these buttons and still give you that up-to-date cutting edge flair.